The General Representation of Wallonia-Brussels to the UK
The General Representation of Wallonia-Brussels to the UK is a central diplomatic hub playing a similar role to an embassy in encouraging cultural exchange, economic partnership and political dialogue between UK organisations and the southern Belgian region.
Its aim is to explore and develop shared interests, foster joint ventures, and celebrate our collective cultural heritage. As such, it will play a pivotal role in strengthening the bonds between Wallonia-Brussels and the UK, helping further our mutual growth and innovation.
A crucible of innovation and learning at the heart of Europe, both geographically and politically, Wallonia-Brussels is a commercial gateway to the continent and the world.
Our open inclusive culture means everyone’s welcome, with 150 languages spoken and a flourishing foreign student population.
Backed by grants and taxation geared to drive growth and R&D, this powers our thriving business community, including many international companies, together with our vibrant local economy, excellent healthcare, and high quality of life.
That’s why Wallonia-Brussels is built for your success!
The Wallonia Export-Investment Agency (AWEX)
The Wallonia Export-Investment Agency (AWEX) operates a dynamic global network of 92 Economic and Commercial Advisors (ECAs), strategically positioned across five continents.
Spanning over 120 countries—two-thirds of which lie beyond the European Union—AWEX is dedicated to helping Walloon companies expand their exports, both geographically and sectorally. At the same time, ECAs represent the economic interests of Wallonia in their respective regions, offering hands-on support to businesses looking to trade internationally.
These experienced professionals act as vital facilitators, providing:
- Economic representation for Wallonia on the international stage
- Market intelligence and strategic insights
- Guidance on foreign trade opportunities
- Support in business prospecting
- Commercial assistance on the ground
- Partner-matching services
- Global promotion of Walloon expertise
- Advice for foreign investors
As part of their mission, they identify key buyers, distributors, and commercial networks, conduct in-depth market analysis, and coordinate targeted trade missions—whether individual or collective, cross-sectoral or industry-specific. Their logistical support ensures seamless international business development.
Beyond trade facilitation, ECAs play a crucial role in enhancing Wallonia’s global visibility. Through media outreach, professional networking, and digital engagement, they champion the region’s strengths and foster meaningful connections.
They also cultivate the Wallonia.be ambassador network,a vibrant community of individuals, both Belgian and international, who share a passion for Wallonia. By hosting networking events and fostering collaboration, this initiative amplifies Wallonia’s presence worldwide.
Through this global network, AWEX is showcasing Wallonia’s excellence, innovation, and commercial dynamism to the world!
VisitWallonia
VISITWallonia is the official tourism agency for the Wallonia region of southern Belgium.
Its role is to inspire people in Belgium and across the globe to travel to Wallonia by promoting the amazing things to see and do in our open, inclusive and welcoming region, to ensure everyone makes the most of their stay, has the best possible time, and looks forward to returning.
Our long and fascinating cultural and industrial history means the region is blessed with several stunning and unique UNESCO world heritage sites , including the thermal town of Spa – where the name, now synonymous with wellbeing across the globe, comes from!
We also have an award-winning arts scene spanning music (Stromae, Angele), film (Dardenne brothers) and literature (Tintin and the Smurfs were ‘born’ here!). And, of course, as French-speaking Belgians, we have great beer and cuisine, including our famously irresistible Walloon waffles.
Our unique vibrant spirit is forged through our beautiful and sublime landscape. From our hills, valleys and waterways, where history and art are in constant dialogue, to our majestic castles, renowned museums, folk festivals and thriving towns and cities. But most of all in our people, in our culture, in our way of life, in our diversity, and in our visitors like you.
We look forward to welcoming you to Wallonia!